Mad Men, Creating a Perfect World on the Avenue of Dreams

by Paul Millward
Advertising is based on one thing: Happiness. It's the smell of a new car. It's freedom, from fear. It's a billboard that screams the reassurance that, whatever you're doing, it's okay.
These are the words of Don Draper, the enigmatic advertising guru in Mad Men, America's spellbinding TV drama series. Set within the glamorous world of New York's Madison Avenue in the early sixties, Mad Menis one of the most perfectly realised TV dramas ever made. Scenes unfold in a slowly mesmerising rhythm of such elegance that it is easy to digest the often unsavoury behaviour of its charac...